We started Bite because Michigan's creators and brands deserve better than what national agencies offer. Here's our story and the network we've built.
Hi, I'm Emma. I'm a Michigan native with a marketing degree from Saginaw Valley State University and years of experience running creator and UGC campaigns end to end for real brands.
The idea for Bite started with a phone call from my aunt and uncle. They own an inn and bar on Houghton Lake and needed help getting the word out. When I went looking for local creators to work with I found something surprising. There was almost nothing. Michigan businesses were completely underserved and no agency was showing up for them.
I knew I could change that. Bite is built on the belief that Michigan brands deserve the same quality creator marketing that coastal companies take for granted, from someone who actually grew up here, knows this state, and genuinely cares about the businesses in it.
Every creator in our network is handpicked, vetted for quality and authenticity, and matched to brands where the fit is real.